The Market Hook: The 'Clean-Girl' Aesthetic Evolution
In 2026, "Quiet Luxury" has moved into the bathroom. Consumers are rejecting heavy florals for "Mineral-Water" profiles. Think of the scent of cold spring water, wet river stones, and "rain on salt." These fragrances signal "Dermatological Purity" and "Anti-Pollution" benefits. It is the "No-Makeup" look for fragrance—subtle, expensive, and incredibly clean.
The Challenge: The Fragility of Ozonic Notes
Volatility and Wash-Off
The light, "Ozonic" molecules responsible for the "fresh water" smell are highly volatile. In a body wash, they tend to disappear the moment the water hits the skin. Achieving a "long-lasting clean" trail is a massive technical challenge.
The 'Amis' (Fishy) Risk
If not formulated with extreme precision, some mineral and aquatic accords can turn "metallic" or "fishy" when they react with the skin's natural oils or the high-pH environment of certain soaps.
The BénBérg Solution: Aqua-Anchor™ Diffusion
BénBérg Arôme offers the Aqua-Anchor™ fragrance system.
High-Tenacity Ozones
We utilize a new generation of "heavy" aquatic molecules that provide the same "freshness" but with the molecular weight of a base-note, ensuring the "Mineral Water" scent stays on the skin for 6+ hours.
Oxidation-Proof Freshness
Our mineral fragrances are stabilized with proprietary anti-oxidants that prevent the "metallic" shift, ensuring a crystal-clear, clean profile from bottle to dry-down.
Application Strategy: The "Glacial Ritual" Body Care
Concept: Mineral Water & Wild Moss Hydrating Body Wash. A premium product marketed as a "sensory reset," perfect for the urban consumer looking for a spa-like escape at home.