The Market Hook: Heritage Wellness as the New Luxury
In 2026, there is a massive "Back to Roots" movement in Southeast Asia. Consumers are rediscovering traditional wellness ingredients like Temulawak (Java Ginger), Lemongrass, and Tuberose, but they want them in high-end, "Aesthetic" packaging. This is the "Neo-Jamu" trend—where the scent of an Indonesian apothecary is transformed into a luxury spa experience. It’s about "Identity-based Wellness"—using local heritage to compete with global luxury brands.
The R&D Challenge: The "Kitchen-Spice" vs. "Fine-Fragrance" Balance
- The "Foody" Problem: If the Ginger or Lemongrass notes are too realistic, the consumer feels like they smell like "Soto" or "Soup" rather than a luxury perfume.
- Volatility of Citrals: Lemongrass and Ginger oils are highly volatile and can be irritating to sensitive skin if used in high concentrations.
- Color Stability: Many traditional herbal extracts are dark and can stain fabrics or cause clear gels to turn a "murky" brown over time.
The BénBérg Solution: Botanical-Polishing Technology
BénBérg Arôme’s Botanical-Polishing process "refines" traditional scents into "Fine Fragrance" notes.
- Fractional Distillation: We remove the "heavy, earthy" fractions of Ginger and Turmeric, keeping only the "bright, spicy, and floral" top notes.
- The "Luxe" Accord: We blend these heritage notes with "High-Society" ingredients like White Musk and Iris, which "lifts" the Jamu profile into the realm of luxury perfumery.
- Color-Clear Extracts: Our botanical-inspired fragrances are 100% colorless and non-staining, making them perfect for premium "Transparent" skincare lines.
Application Strategy: The "Heritage Spa" Home & Body Collection
Concept: Java Ginger & Tuberose "Ritual" Body Wash. A premium product that tells a story of Indonesian heritage, targeted at both the local elite and the global "Exotic-Luxury" market.